kindful.com

Kindful combines a clean, approachable design with solid donor management and online fundraising capabilities, a user-friendly reporting tool, and numerous pre-built integrations. Online forms are easy to create and can be shared: as a page hosted on the Kindful servers; displayed via a plugin on WordPress, Squarespace, or Wix websites; or added to your own website via embed code. Donors have access to a portal that allows them to manage their own information and update credit cards saved on their account. A tax summary tool allows you to easily generate and email a summary of all gifts a donor has made in the previous year to all donors with email addresses in the system. Kindful comes with a variety of pre-built reports, or you can create your own custom report. Reports are created first by building a query of the data you want to see, with results updating dynamically as you add filters to your search, and then selecting the columns you want to include on the report. Reports can be exported as .CSV or PDF files, saved, and scheduled to be run at a later time or at specified intervals.

There are some limitations to help maintain the simplicity of the system. A dashboard provides a snapshot of donor and fundraising performance, but it cannot be customized by user. By default, contact records can only track one mailing address (although you can add custom fields to capture additional addresses). Contacts can be added to groups—while you can create as many groups as you want, the system only supports static groups at this time. The system supports pledges, but they can only be saved with a single due date. You cannot create an installment schedule unless you set it up as multiple pledges, but individual payments can be applied to a pledge or a recurring transaction can be set up to apply to a single pledge.

The system provides the ability to send individual and batch letters and emails. You can send marketing emails via an integration with either MailChimp, Constant Contact, or Emma, and bring performance metrics back into the system to be logged on contact records. An integration with DonorSearch provides basic wealth data on each donor record, and there is an additional service level offered that pulls in full wealth profiles sold by number of look ups. The system integrates with Stripe, Authorize.net, and PayPal for online transactions, or you can choose to use Kindful Payments, which charges 2.9 percent plus $0.30 per transaction for credit cards and 1 percent plus $0.30 per transaction for ACH payments. Kindful Payments does include a service that automatically updates expiring credit cards in the system, which helps avoid payment failures for recurring transactions. You can export transactions to your accounting system with a scheduled recurring transaction report, or you can use a pre-built integration with QuickBooks.

More than 45 integrations in the areas of fundraising, event management, advocacy, and payment processing are available to extend the functionality of the system. There are no additional fees to add any integrations to your account, other than subscription fees for your Kindful account and any subscription fees for the third-party system. In addition, Kindful provides an open API that allows developers to create custom integrations.

The initial implementation fee for new clients is $199, and you have the opportunity to select either a full onboarding package to assist with data migration or a training package. Subscription pricing is based on the number of contacts in the system and includes unlimited users, unlimited donation pages, and unlimited phone and email support. Pricing starts at $1,200 per year for systems with up to 1,000 contacts. Organizations with 20,000 contacts can expect to pay $4,800 per year.

System Summary

• Year Launched: 2012
• Pricing, Small Nonprofit (1,000 contacts, 3 users): $1,200/year
• Pricing, Mid-size Nonprofit (20,000 contacts, 10 users): $4,800/year

System Evaluation

* Certain functionality requires use of a custom field.
** Certain functionality requires an integration with a third-party system.
*** Certain functionality is available for an additional cost.