Communications

From acknowledgment letters and emails to email marketing, text messaging, and social media campaigns, communication is key to fundraising success. You need a system that facilitates the communications most critical to your organization. Most systems make it easy to create and send thank you letters and emails for gifts and auto-responder emails for online donations. Some provide seamless letter and email creation and mail-merging with built in word processors and email delivery tools. In general, systems include built-in letter and email templates that you can customize or allow you to create new templates that include mail-merge tokens within the system. These templates may only allow limited customization, or they may allow you to add headers, signatures, and custom formatting. A few allow you to create templates in Microsoft Word or Google Docs or build full HTML emails and upload them into the system. There are still some, though, that require you to export data into Microsoft Excel and create your mailings outside the system. Some allow you to create label and envelope templates within the system, but many still require you to create these by exporting address data. Systems often will let you choose a letter template when entering a…