nonprofiteasy.com
NonProfitEasy, a cloud-based CRM and fundraising system, has continued to grow since the last edition of this guide. Developers have focused on deepening the system’s analytics capabilities, streamlining the gift entry interface, and implementing robust integrations with partners like DonorSearch and Double the Donation.
Data is at the forefront of the experience, from smart dashboards that allow you to drill down into fundraising data to nearly 250 out-of-the-box reports that let users run, copy, customize, and schedule. Contact records display a large amount of information and data about constituents, their transactions, and wealth data from DonorSearch (NonProfitEasy clients can choose from five different subscription plans) and the system has added household views as well.
Gift entry screens have been streamlined so that all required information is contained on one screen and you can now view and manage recurring gift profiles in the system rather than managing them through your merchant account. The system automatically updates expired credit cards on recurring transactions via an integration with Stripe, and notifies you if a transaction fails. The system supports a variety of gift types, including honor/tribute and in-kind gifts, as well as pledges and matching gifts (via an integration with Double the Donation).
NonProfitEasy facilitates online fundraising with donation widgets, a WordPress plug-in, and pages that allow you to easily add a donor portal and donation forms to your website; a granular query builder that allows you to identify and segment your constituents for email campaigns; a built-in email marketing tool that allows for dynamic gift asks and A/B testing of subject lines and content; and the ability to send out one-click donation emails to individuals with credit cards on file. The system integrates with QuickBooks or you can download transactions for your finance department by scheduling a recurring report.
In addition to donor and gift management, NonProfitEasy also provides tools for membership, volunteer management, e-commerce, and peer-to-peer fundraising tools. Additional functionality is available through integrations with MailChimp, Google Maps, UJoin, SmartyStreets, and Zapier. The vendor reports that additional enhancements are planned for release before the end of 2020, including more changes to contact views, additional graphs and charts, and two-way text messaging.
Pricing is based on the number of households in the database and starts at $1,000 per year for nonprofits with up to 1,000 households in their database. Nonprofits with up to 25,000 households can expect to pay $5,000 per year.