www.blackbaud.com/products/blackbaud-raisers-edge-nxt

Blackbaud Raiser’s Edge NXT provides fundraisers with an all-in-one solution that provides solid support for all aspects of a fundraising program, including online, offline, and multichannel campaigns; email marketing; gift processing; events management; grant tracking; major gift cultivation; and peer-to-peer fundraising. In addition to all of these features that are included in the vendor’s base package, you can also add on optional components for volunteer management, prospect research, or advanced wealth insights for an additional fee.

Each user’s personal “Work Center” page helps them manage the relationships assigned to them. The prominent “Needs Attention” area uses Artificial Intelligence (AI) to identify people in users’ portfolios who may be at risk of lapsing or who have an upcoming personal event or milestone and provides recommended next steps, which can easily be converted to tasks for follow up. A more traditional dashboard of Key Performance Indicators (KPIs) is accessed in the Reports module, and includes charts that allow you to drill down to access the underlying data, filter to get more granular data, send out by email, and download as a PDF or .CSV.

Individual campaigns in the system have their own dashboards with key metrics, and the system also includes numerous canned reports. Constituent records provide a holistic view of all constituent data and interactions, with multiple addresses (including seasonal addresses with dates), multiple emails and phone numbers, social media profile links, relationships, and householding.

Data enrichment services that are included with all subscriptions provide a quarterly NCOA scan against the entire database and a yearly email and phone finder scan to populate missing information. Donor ratings are also included with a subscription, bringing in Target Analytics Affluence data on wealth assets, suggested donor type, and minimum next ask amount for all individual supporters as they are added to the system.

Outlook and Gmail add-ins allow you to save emails sent from outside the system into constituent records and sync upcoming activities with your calendar. Gift Management tools enable automatic processing of recurring gifts—including automated retries—for constituents according to pre-defined schedules. The system allows you to quickly enter large batches of gifts and tag them with gift type and subtype codes; appeal, package, and campaign attributes; connect to a fund; specify the acknowledgement letter; and add comments.

Online gifts are not automatically added to the database, but rather held in a queue for administrative review and approval. The built-in email marketing tool includes a variety of pre-built templates, or you can start with a blank email and build your message using a drag-and-drop designer. You can track performance metrics for email campaigns and interactions with emails are saved on constituent records. A workflow designer allows you to build automated tasks or triggered emails with a step-by-step process.

Pricing for The Raiser’s Edge NXT starts at $5,600 per year; specific pricing for an organization requires a custom quote from the vendor.