keela.co

With a clean design and a straightforward, easy-to-use interface, Keela provides donor management and online fundraising tools that are accessible to less tech savvy nonprofit staff. A flexible tagging system allows you to categorize contact records in just about any way that works for your organization, and you can auto-apply tags based on actions taken within the system. An Insights tool built using Artificial Intelligence uses data from the system to determine a donor engagement score based on a constituent’s financial and social engagement with the organization, the constituent’s readiness to give a donation, and even a “Smart Ask” amount that a constituent is likely to give that you can use in communications with the donor and on donation forms. Constituents can be added to households, but the functionality related to householding is limited to being able to see a giving roll-up of all household members. The system supports both pledges and recurring donations, and recurring donors are automatically emailed a receipt that summarizes their giving at the end of the year.

The system is primarily focused on facilitating online communication and giving. While you can create PDF donation receipt templates in the system, all other offline communication is conducted outside the system using a .CSV of constituent information that you can merge into letters you create in a word processing program. You would have to manually create an interaction and attach a letter to that interaction to store it in the database, but the system does provide the ability to do this in bulk for a list of individuals. You can create and send emails within the system using an email tool that features a user-friendly drag-and-drop editor, and those emails are recorded as interactions on constituent records.

There are a number of frequently used pre-built reports in the system that include graphs and charts to display data visually and the system also includes a custom report builder that allows you to create and save your own reports. A Fundraising Snapshot page tracks gifts you receive against your goals and against Key Performance Indicators (KPIs) that you can set up in the system. Keela also provides organizations with the ability to download a comprehensive fundraising report that summarizes fundraising data, including giving history, recurring donors, gift sizes, and retention and acquisition rates.

The system integrates with Stripe and PayPal for payment processing. It also includes an integration with QuickBooks Online for accounting, and users of other accounting systems can export transaction reports. An integration with Eventbrite allows you to import events created and managed in their system into your database. The system does include the ability to manage membership programs, including accepting payments and renewals and supporting multiple membership types (you can also set memberships to auto-renew on their expiration date). In addition, you can track volunteer interests and hours within the system. The system does not include volunteer scheduling.

Clients receive access to the system’s knowledgebase, which includes a variety of training videos and information, as well as unlimited email support. Keela offers free self-serve implementation for new clients, with videos and documentation that will walk you through setup and data migration, or will provide technical assistance to new clients at a rate of $100 per hour with a four-hour minimum.

Pricing is based on the number of contacts in the system and includes all modules and integrations, as well as an unlimited number of users, beginning at $588 per year. A nonprofit with 1,000 contacts can expect to pay $1,068 per year, whereas one with 20,000 contacts would pay $4,788 per year.

System Summary

• Year Launched: 2015
• Pricing, Small Nonprofit (1,000 contacts, 3 users): $1,068/year
• Pricing, Mid-Size Nonprofit (20,000 contacts, 10 users): $4,788/year

System Evaluation

* Certain functionality requires use of a custom field.
** Certain functionality requires an integration with a third-party system.
*** Certain functionality is available for an additional cost.