www.salsalabs.com
Salsa continues to be a popular tool in the online fundraising sector, providing nonprofit fundraisers with strong functionality across the board. Salsa CRM comes bundled with Salsa Engage, the company’s online fundraising and marketing automation tool, allowing nonprofits to manage both online and traditional donor programs as well as membership, events, peer-to-peer fundraising, text messaging, and social media campaigns. Salsa Engage also offers an optional Online Advocacy add-on module for an extra cost. In addition, Salsa offers Salsa Engage for Salesforce so that organizations using Salesforce as their constituent CRM can sync constituents, activity, and engagement data between the two systems.
Many of the actions within Salsa are accomplished via drag-and-drop interfaces or plain language tools. Individual users have the ability to control and customize the number and placement of widgets on their dashboards to prioritize the information and data most important to them. Integrations with WealthEngine and DonorSearch provide organizations with the ability to gather additional wealth and demographic data on constituents, while Salsa Engage’s social lookup tool matches constituents with their social media profiles.
Users can add constituents to groups—which can either be static or update dynamically—for the purposes of messaging and reporting, or use an advanced query builder to identify and manage different types of data. Donations can be attributed to funds, campaigns, and appeals, and integrations with Double the Donation and MatchPro 360 can identify and manage matching gifts. An integration with Google Docs allows users to collaborate on letters with others in the organization and still pull in dynamic merge fields.
A very rich workflow management tool facilitates moves management and grants management, allowing organizations to set up numerous workflow processes, each with its own set of phases and tasks. The system also allows for triggered email sends, making communications such as welcome series or mid-level donor cultivation easy. A performance dashboard provides an executive-level look at overall fundraising metrics, and the system also comes with a variety of canned reports, which can be modified and scheduled.
Pricing is based on the number of contacts in an organization’s database and all subscriptions allow for an unlimited number of users. Pricing starts at $2,988 per year for organizations with up to 2,500 contacts, and an organization with 25,000 contacts could expect to pay $6,800 per year.